Business Model problem.

1) How a bookstore can have a different, creative concept? And how it can communicate with it's target audience creatively?

Social Issue Problem:

2) Day by day, people getting weight and being fat because of less phsycal activity. Working environments, tv shows, smartphones and some other reasons, people hesitate to move. Find a creative and new solution to make them more activity and make them move.

given 2 problems on upper and I want you to help me to find creative solutions for them by using "idea generation techniques" or creative thinking strategies that you can find these tacniques on Google Drive link here:

https://drive.google.com/file/d/1UPaAtSDNPNpbNOr6IuSfSleJJUiGlzy7/view?usp=sharing

It is more important that how you find your ideas. (With which ways, techniques, methods, strategies or tactics). insead of creativity.

THANK YOU,