Business Plan :

According to our textbook, a business plan can help one in evaluating risks and opportunities as a particular company ventures into innovative project. Please come up with a business plan for the company of your choice (real or fictitious):

• Details of the products or services.
• Assessment of the market opportunity.
• Identification of target customers.
• Barriers to entry and competitor analysis.
• Experience, expertise and commitment of the management team.
• Strategy for pricing, distribution and sales.
• Identification and planning for key risks.
• Business assets and cash-flow