Business Plan Analysis. Use the link for reference.
Styles Voice Ser MGT 249 - Small Business Management Business Plan Analysis Operations Analysis What are the two Eugene, OR locations identified in the plan? Refer to the following business plan for this assignment: http://www.bplans.com/mexican restaurant business plan/executive summary fephp o What is the problem with the preferred location? Analysis of the Plan If you were a potential investor in this business, why would identifying a potential alternate For each of the following questions, you should answer the question based on what was location be a concern for you when reading the plan? discussed in the textbook and PowerPoints for the appropriate chapters. Use this document as a template and type your responses after each of the questions. Executive Summary . Human Resource Management Analysis o The plan includes a section on the company's mission. What is the company's mission o What staffing positions does the author of the plan propose to create for this restaurant? statement? What is the problem with this mission statement? (Use the guidelines and What do you see as the problem with the proposed plan? notes of what is discussed in the Ch. 5 PowerPoint regarding mission, vision, and values statements to address this question.) Management Analysis Industry Analysis o What legal form is the business? Is it appropriate for this type of business (provide an o Does the plan include a complete SWOT analysis? Is there anything missing? explanation why or why not)? o What are the key success factors identified by the author of the plan? Are competitors evaluated based on these success factors in a competitor profile matrix? . Financial Analysis o Identify the ratios for this restaurant and industry for each of the following and explain whether the ratios for this restaurant seem realistic compared to the industry. All of the Who are the key competitors and what are they known for according to the author ratios are in the plan for three years, along with the industry benchmark (except for the last (summarize them, do not copy and paste from the business plan)? one noted below). Please be sure to read the Introduction to the ratios to understand how the numbers are presented in the plan. Current ratio Business Product/Service Analysis Quick ratio o Does this restaurant have a sustainable competitive advantage over a long period of time? Return on Net Worth (Use the criteria discussed in the PowerPoint notes in Chapter 5 to determine if the Return on Assets advantage is sustainable.) Inventory Turnover Ratio (note that there isn't an industry comparison for this, but what would you expect a restaurant inventory turnover ratio to be?) What strategy is this business using (see Ch. 5)? Explain why you selected the strategy you did. Market Analysis What is the identified target market? What is wrong with this definition? (Reflect back on Ch. 9 and the PowerPointotes for what is to be included in identifying a target market.) o What is planned for advertising and promotion for the company
