BUSINESS PLAN PROJECT Course Title: Small Business Management - MGT120 Project Rationale: The purpose of this 12-14 page paper is to become familiar with all the elements in the writing of a business plan. The business plan provides a detailed blueprint for the activities needed to finance the business, develop the product, market it, and otherwise manage the new business. Business plans are also used for planning the continuing operations of a firm. The guidelines, expectations, and format for the pa per are clearly defined below. You are required to submit the paper, via the Business Plan Dropbox in 02L. REQUIRED MATERIALS 8!. TECHNICAL REQUIREMENTS: Textbook, Internet Access, Computer and Word Processing Skills Learning Outcomes: *Learn why planning is so important for a small business *Understand the role of financial planning *Understand the role of strategic planning *Determine the best legal structure for the firm *identify the difference between variable and fixed expenses *Understand all the components that comprise a business plan The following must be included in this paper: 1: The Cover Sheet - Should include the business name, address and phone number (last two are optional), the name and title of the principals (your name) and the date the plan was prepared. 2: Table of Contents - Use an outline format so that the reader has an overview of the plan. 3. The Executive Summary - A brief statement of the purpose of the plan. It should include brief descriptions of your major objectives, products, marketing strategy, and financial objectives