Business Policy and Strategy

Assignment $2$

Question A Case Study

Havells India Limited, a leading manufacturer of FMEG and power distribution equipment, is a globally renowned Indian brand today. The owner of the company, Qimat Rai Gupta, acquired a small electrical goods company named Havells in the year $1971,$ under the QRG Group. He had a vision of converting this small business into a superior electrical goods manufacturing plant in India. The brand, since then, saw several mergers and acquisitions to become a global FMEG leader. In the year $2015,$ Havells successfully acquired a place in the world$$s top five lighting companies. The company runs more than $500$ exclusive brand showrooms across the globe, under the name $$Havells Galaxy$.$ It has also pioneered the doorstep service concept in FMEG market facilitated through $$Havells Connect$.$The brand is presently valued at USD $1\mathrm{.}4$ billion, which shows the success and growth of the company from a local brand to becoming a global entity.

VisionThe company had a broad view of manufacturing high$-$quality products to attain consumer satisfaction by adopting fair trade practices.

MissionThe mission of the company is well framed, including the key focus areas of the brand. It highlights the company$$s goals of ethically attaining its vision, becoming a globally recognized brand, technological advancement, and establishing strong public relations.

Values The company has proceeded with superior values and ethics as mentioned below:

$$ Customer Delight: Havells prioritize customer satisfaction by exceeding their expectations, to deliver a delightful experience.

$$ Leadership by Example: The brand has believed in setting examples by developing mutual trust and thus, laying down business and transaction standards.

$$ Integrity and Transparency: The company clearly stated its vision of carrying out business operations ethically and maintaining transparency in all its dealings.

$$ Pursuit of Excellence: Havells strive for constant learning to excel in the field and to ensure the rigorous improvement of the brand, its people, services and products.

Motto

The brand philosophy of Havells was to manufacture premium quality electrical goods in India and selling it globally.Havells India$$s Mid$-$Day Meal ProgramIn the year $2004,$ Havells researched to find out the logic behind unavailability of sufficient human resource for its Alwar Plant. It encountered the problems of poverty, malnutrition and illiteracy in the region.The study showed that children work in the farms instead of going to school, to earn a living. It was a challenging task for the families of Alwar, Rajasthan to get sufficient meals twice a day, which made them starve and malnourished. The most affected of all were the children of this region.Havells decided to deal with this situation by aiming at $$Zero Hunger$$ in the Alwar region. The brand joined hands with the Rajasthan government to initiate a mid$-$day meal program in various government schools of the district.

The food is prepared in the company$$s state$-$of$-$the$-$art kitchen spread across $4$ acres of area, engaging a workforce of $160$ people. Havells made sure to give its best by ensuring proper control over procurement of grocery, food preparation, raw material storage and supply of prepared meals to schools.The brand made sure that the diet chart approved by the government is strictly followed and proper hygiene and food quality are maintained.Havells initially served $1500$ students of $5$ schools, and later the number increased to $60000$ children studying in $693$ schools in the Alwar district.The principal idea behind this program was to motivate children to go to school by providing them with a nutritious, hygienic and fresh food as an afternoon meal daily. This initiative had met two primary CSR goals, i$.$e$.,$ child education and malnutrition.

Impact of Havells MDM Program

The mid$-$day meal program brought a significant improvement in the conditions of the people in Alwar. It improved the overall health of the children and thus, transformed their lives by directing them towards a better future.Let us now go through the other positive effects of this program:

$1.$ Higher Enrolment Rate: The children who were unable to get proper meals at home were fascinated by the mid$-$day meals, provided at the school premises. Thus, there was a remarkable increase in new admissions in government schools.

$2.$ Develops Academic Interest and Improves Concentration: The mid$-$day meal kept the students well$-$fed, which made them more active and attentive in the classroom.

$3.$ Better Academic Performance: With the rise in student$$s concentration level, their interest and willingness towards learning also increased.

$4.$ Reduced Dropout Rate of Schools: There was a gradual decrease in the student$$s turnover and nsition in the Alwar$$s government schools since the children cherished going to schools now.

$5.$ Enhanced Nutritional Intake: The Body Mass Index $($BMI$)$ determines the health con