Business products differ from consumer products in several distinct ways. First, the demand for business products is derived from ultimate consumer demand. Second, the demand for business products is more inelastic than consumer products. Finally, business products enjoy a tax status different from consumer products. By reviewing these differences and understanding how business products will be used, marketers can create effective marketing strategies.

Business products are based on how buyers think about products and how the products will be used. In most cases, business products are used to resell or in the creation of other products and services. There are six business product classes including 1) Installations, 2) accessory equipment, 3) raw materials, 4) component parts and materials, 5) maintenance and repair supplies, and 6) professional services. Knowing the end use of products in the business-to-business setting will direct marketing strategy decisions.

2a. Business Product Classes (Part 01) Please note that once you complete this part of the question, you will be unable to adjust your answers. Step 1 - Read the statements. Drag and drop each item into the associated business product class. Business Products Installations Accessories Not part of finish Short-lived capital items Raw materials Components Important capital items Processed expense items Supplies Unprocessed expense items Specialized Professional services 2a. Business Product Classes (Part 01) Please note that once you complete this part of the question, you will be unable to adjust your answers. Step 1 - Read the statements. Drag and drop each item into the associated business product class. Business Products Installations Accessories Not part of finish Short-lived capital items Raw materials Components Important capital items Processed expense items Supplies Unprocessed expense items Specialized Professional services