Business Profile: Papa GeosRestaurant Vision The vision of the entrepreneur is to create a single-location, sit-down Italian restaurant called Papa Geos. The goal is to generate an income of $40,000 per year, starting sometime in the second year of operation, as wells as profit that is at least 2% of sales. Strategy a) Market Focus and Analysis The restaurant targets middle- to lower middle-class families with children, as well as adults and seniors, located in Orlando, Florida. The area within 15 minutes of the store has 10,000 families, mostly from lower to middle-class neighborhoods. Average family size is four people per household. There is no direct competition; however, there are fast food restaurants like McDonalds, Taco Bell, and Wendys in the geographical target market. The lower to middle-class population is growing at about 6% per year over the next 5 years in this area. b) Product The product is Italian food served buffet style, in an all-you-can-eat format, with a salad bar, pizza, several different types of pasta with three or four types of sauces, soup, desserts, and a self-serve soda bar. The restaurant is also to have a 500 square foot gaming area that has game machines that children would be interested in using. c) Basis of Competition Customers come to this restaurant because of the good Italian food at a low priceyou can get a meal for $7, including drinks. Customers also eat at Papa Geos due to the cleanliness of the facility, the speed of getting seated and served, and the game machines that keep the children busy while adults enjoy their meal. Start-Up Requirements* Given Costs