Business Research Methods

1. Pure research is sometimes refer to as

1. Basic business research
2. Applied business research
3. Scientific research
4. Statistical research

2. A ____________ firm prioritizes decision-making in a way that emphasizes technical superiority in the product

1. Marketing-oriented
2. Sales-oriented
3. Product-oriented
4. Human-oriented

3. ____________ are simply facts or recorded measures of certain phenomena.

1. Information
2. Data
3. Intelligence
4. Systems

4. ___________ is the subset of data and information that actually has some explanatory power enabling effective managerial decisions to be made.

1. Information
2. Data
3. Business intelligence
4. Inventory

5. ____________ is the degree to which data represent the true situation

1. Relevance
2. Quality
3. Timeliness
4. Completeness

6. ____________ refers to having the right amount of information.

1. Relevance
2. Quality
3. Timeliness
4. Completeness

7. ____________ is a system that helps decision makers confront problems through direct interaction with computerized databases and analytical software programs.

1. Customer relationship
2. Global information system
3. Decision support system
4. Knowledge management system

8. The __________ is a set of prescribed procedures for establishing and connecting theoretical statements about events, for analysing empirical evidence, and predicting events yet unknown.

1. Ballistic theory
2. Theory building
3. Deductive reasoning
4. Scientific method

9. A ____________ is a situation that makes some potential competitive advantage possible.

1. Business problem
2. Symptom
3. Business opportunity
4. Business plan