Business Research Topic:

Franchising vs Opening your own business

Write the Literature Review:

Research Question:

What are the advantages and disadvantages of Franchising and Independent Business?

Which business form can attract more customers?

Assignment Structure:

1. An opening statement of the Research Problem and research Question(s) these should now be more detailed than what you had in your Topic Approval. 2. Discussion of major theories, models or streams of influence around this topic. This provides your lecturer with evidence that you have gone deeper than your initial search now to find literature that leads you toward answering your research question 3. Draw the readers attention to any contrasting views expressed in prior research in this area and give your view of how differing opinions can be brought together to help answer the research question and ultimately resolve the research problem. [the more comprehensive your literature review, the better. Whatever you do NOT find out in this literature review will leave you with more work to do when you move to the next part of the project, i.e. methodology] 4. Report how it has brought you closer to an answer to your research question(s).