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Business ScenarioTBay Woods Co . is a manufacturer for wood products in Northwestern Ontario. Due to themarket and technology changes, the company is considering to
Business ScenarioTBay Woods Co is a manufacturer for wood products in Northwestern Ontario. Due to themarket and technology changes, the company is considering to further develop its business withthe following three options: Option : to acquire another factory for wood processing, which would invest $; Option : to upgrade the current assembly line, which would cost $; Option : to keep the current settings no change, ie no new costs and no new revenue.Based on the historical data, the company also considers three possible market conditions in thenear future: High demand market: where the newly built factory can generate $ revenue, andthe upgrades can generate $ revenue. Low demand market: where the new factory can only generate $ revenue, and theupgrades can generate $ revenue. No change in market demand: where the new factory can generate $ revenue, andthe upgrades can generate $ revenue.You are a new hire at the company, and the manager asks you to analyze the situations and makerecommendations for decisionmaking. Assume the capacity would meet the market demand inall situations, with the same price at $unit and the same cost at $unit Formulate the problem for decision analysis. Show the decision alternatives and states ofnature, and develop a payoff table with the outcomes ie profit Considering this is a decisionmaking problem under uncertainty, apply the threestrategies to analyze the problem and come up your recommendation for each strategy Assume that a recent market research report predicts the market conditions with chance of high demand, of low demand, and of no change. Would you changeyour recommendations? Why? Calculate the expected value of perfect information EVPI Create a decision tree with the business scenario and the information from to analyzethe problem and verify your recommendations.
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