Question
Business Simulation Samantha was recently hired as a sales team leader for Google Analytics. Sanjay, the Regional Vice President, is asking Samantha with reaching a
Business Simulation
Samantha was recently hired as a sales team leader for Google Analytics. Sanjay, the Regional Vice President, is asking Samantha with reaching a target sales quota in the current quarter. Due to the Covid-19 pandemic, small mom and pop clothing store that have little/no online presence has come to you for help and advice to grow its customer base.
Questions
- What are the top three strategies Samantha might offer the mom & pop market, relative to adopting a digital or social marketing campaign?
- How would you incorporate search engine optimization into your suggestions to the mom & pop market?
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
