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Business strategies are formulated at the business-unit level. These strategies emphasise the strengthening of the company's competitive position of products or services. Two of these
Business strategies are formulated at the business-unit level. These strategies emphasise the strengthening of the company's competitive position of products or services. Two of these strategies are (i) intensive and (ii) diversification strategies. With relevant examples discuss these Four types of strategies as applied in strategic management.
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