Business Studies Department Retail Management (BAMK 2204) Activity-2 SWOT ANALYSIS in Retailing Name of the Student_ Id No: Choose a retail business (or what you selected in Activity-1) and conduct a SWOT analysis to identify the Strengths, Weaknesses, Opportunities, and Threats. Name of the retail business you want to start: Internal analysis Strengths As a retailer how do you maintain these strengths? Weaknesses What steps are taken by you to minimize these weaknesses External analysis Opportunities How do you take advantage of these opportunities in your retail business? Threats As a retailer, What measures would you take for minimizing or overcoming these threats