Business Sustainability Values: [Consider how your Business operates in the sustainable, social and economic environment. How will you incorporate this stance into your marketing strategy?] The Market: Market position: [Where do your products/services fit in the market? Are they high-end, competitive or budget? How does this compare to your competitors?] Unique selling position: [How will your products/services succeed in the market where others may havefailed? What gives your products/services the edge P] Anticipated demand: [What is the anticipated quantity ofproducts/services your customers are likely to purchase? For example, how much will an individual customer buy in 6 months or 12 months?] Pricing strategy: [Do you have a particular pricing strategy? Why have you chosen this strategy?] Value to customer: [How do your customers view your products/services? Are they a necessity, luxury or something in between P] Growth potential: [What is the anticipated percentage growth of the product in the future? What will drive this growth ?] Key Messages and Brand Identify your event branding and the key messages you will use consistently across your marketing campaign. The brand is the visual image or identity you project to your key target markets. Messages include both motivational (why people should attend) and informational (e.g. a change in parking arrangements, how to book accommodation etc). Brand Examples: The following name and logo will be used in our promotional campaign: - Our "by-line" will be "Great fun in the Sun!" - The following images will be used to promote our event: (e.g. event image, Mildura image) Key Message Examples: Date and venue - Specific messages - e.g. "Your only chance to be a part of the Guinness World Record breaking attempt to...." Event will be a fun packed day for kids of all ages. 1 This year's brand new feature will be.... Book early as tickets are limited Book your accommodation packages through our 1800 number... Marketing Support and Partnerships Outline your marketing support (e.g. organisations you have contracted) and any marketing or media partners. Examples may include website designers, social media experts, media sponsors, printing suppliers etc.Key Stakeholder - Communication Plan identify all your key stakeholders (those impacted or likely to impact your even t). identify how, what, when and who will you communicate with them. They are likely to include Council, emergency services, affected businesses and residents, your event partners, tourism industry etc. Example below - delete and add your own. Stakeholder What/Message nmma-m- Council Obtain permits. Monthly meetings By July 1, 201 7 Sponsor invite Mayor to.... coordin Sponsors Approval for logo use Draft marketing Nov 11, 2017 Sponsor etc. material sent for Coordin approval. Dec 3, 201 7 Keep up to date with Set meetings event progress. Send invites to.... Affected Notify of road closures l_etter box drops Dec 3, 201 7 Ops residents and and traffic impacts. Manager businesses Tourism Event dates - asap. Event info in By Sept 1, 201 7 Sponsor industry Booking system and Tourism Association special offers on newsletter. websites and promotional material. Add stakeholders relevant to your event Marketing Activities Decide which marketing tools you will use to promote your event. Below are examples of tools (there are likely to be other tools available to your event not listed). Select only the tools that will most effectively reach your target audiences, taking into consideration your expertise, resources and budget. Identify the timeframes, budget and expertise needed to implement each activity. Delete the table below when you have selected your tools. MARKETING TOOLS DIGITAL, ONLINE Word of Mouth Website Identify ways spread event via word of mouth Update website Databases/Direct mail Social Media, Blogs, Forums Mail and email addresses Facebook, Twitter, YouTube, Instagram, Linkedin etc MARKETING TOOLS DIGITAL, ONLINE Loyalty/Return visitation program Event Apps E.g. discounts, special offers, thank you cards App or QR code for posters, adverts, fliers etc Ticketing On-line advertising Selling methods, online, at events, sign up Google ads, Facebook etc days etc Signature SMS Include event details in email signatures. SMS updates, details etc PUBLICITY /PUBLIC RELATIONS On-line Calendar listings Free Editorial Event website calendars, Council, tourism operators etc Editorial stories, pictures, listings etc MARKETING MATERIALS Launch Marketing Material Launch for media, sponsors, stakeholders etc Fliers, posters, programs etc and distribution plan Functions Signage; banners Thank you functions, awards, welcome events Signs on town entrances, other locations, etc venuesplan Functions Signage; banners Thank you functions, awards, welcome events Signs on town entrances, other locations, etc venues Guest speaking opportunities Notice Boards/Letter box drops Promote event at speaking engagements Notices on notice boards; shops, letter box drops Other Events / Promotions Outdoor advertising Attend other events, shopping centres etc Buses, billboards, signage, banners MEDIA - Editorial, Advertising Media Releases Determine topics, dates, distribution strategy COMMUNICATIONS Television Local Politicians Sponsorship, community service Request inclusion in newsletters, at office etc announcements, paid ads, news stories Radio Council, Tourism, Businesses Sponsorship, community service Identify opportunities for advertising, announcements, paid ads, prize giveaways, promotions, special offers, cooperative news stories, interviews marketing etc Newspapers Co-promoters Sponsorship, advertising, media releases, Identify potential partners to promote event - prize giveaways, joint sponsor e.g. sponsors, local businesses, tourism, promotions/adverts retailers Magazines, Trade publications etc EVALUATION Media releases, stories, pictures, advertising Media Clippings MARKETING TOOLS DIGITAL, ONLINE What's On Event listings Collate use the following year and to evaluate marketing Local, regional, state newspapers, magazines, etcAutoSave OFF AH ? . CGP ... w SITXMPR007-Marketing-Plan-Template_2022 ~ Home Insert Draw Design Layout References Mailings Review View Table Design Layout ? Tell me Share Comments Calibri (Bo... v 12 A" A Aav Ap EV EEVEE AaBbCcDdE AaBbCcDdEe AaBbCcDdE AaBbCcDdl AaBbCcDal Paste BIUvab X X A DAY Normal paragraph af.. No Spacing AC Level 1 Heading 2 Styles Dictate Editor Pane G MARKET CHANNELS Outline the channels you propose to use to reach and influence your target audience. Provide a summary of the marketing and communications activities you propose to conduct throughout the course of the period. CHANNEL TARGET AUDIENCE MARKET/ COMMUNICATION ACTIVITY (As per Customer Profiles) (Be specific - What is the Activity? What is the frequency of this activity? XXX XXX Marketing Evaluation Plan Outline how you will evaluate whether your plan has been successful. Identify any tools you will need to measure what worked and what didn't work. These may include social media analytics, surveys (at event or on-line), feedback forms, ticket sales, phone calls/email enquiries/ website traffic (following media/marketing activity), actual responses to special promotions, amount and type of media received, de-briefs etc. The Finances: [Briefly outline your sales forecast. How much money will you need up from? Where will you obtain these funds? What portion of funds will you be seeking from other sources? How much of your own money are you contributing towards the business?] Page 19 of 20 2890 words X English (United States) Accessibility: Investigate Focus + 110%AutoSave OFF AH ?. CGP... w- SITXMPR007-Marketing-Plan-Template_2022 ~ Home Insert Draw Design Layout References Mailings Review View Table Design Layout ? Tell me Share Comments Calibri (Bo... v 12 A A Aa Ap AaBbCcDdE AaBbCcDdEe AaBbCcDdE AaBbCcDdl AaBbCcDal Paste BIUvab X X A DAY Normal paragraph af.. No Spacing AC Level 1 Heading 2 Styles Dictate Editor Pane 46 Implementation For each marketing objective, you should: a) List a range of actions that will be required to meet these objectives; b) List the metrics by which the objective will be measured; c) Set out a budget requirement; (allocate a % of the overall marketing budget to this section) d) Identify the timeframe. Identify who will be responsible for this action. OBJECTIVES METRICS BUDGET TIMEFRAME RESPONSIBILITY 1) [Enter objective XXX XXX XXX XXX 1] 2) [Enter objective 21 3) [Enter objective 31 4) [Enter objective 41 5) [Enter objective 51 6) [Enter objective 61 Page 19 of 20 2890 words X English (United States) Accessibility: Investigate Focus + 110%