Business$-$to$-$business $($B$2$B$)$ marketing consists of marketing to organizations that acquire goods and services in the production of other goods and services that are then sold or supplied to others. For example, American Tower builds cell phone towers that it sells to companies like AT&T and Sprint to help those businesses provide service to consumers like you. Business$-$to$-$business marketing professionals focus on several major categories of business customers, including producers, resellers, government markets, and institutional markets.

The goal of this activity is for marketers to understand the different characteristics of each category of business customers.

Group the each description by the appropriate category of business customer. Move each label to the correct drop zone box.