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Business to business marketing differs from the consumer market in that: businesses are often more emotional and less rational. businesses do not engage in a
Business to business marketing differs from the consumer market in that: businesses are often more emotional and less rational. businesses do not engage in a formal negotiation. businesses are greater
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Operations Management A Supply Chain Process Approach
Authors: Joel D. Wisner
1st edition
978-1506354187, 1506354181, 1483383067, 978-1483383064
