Business Travelers

Leisure Travelers

Group Travelers

Luxury Travelers

Extended Stay Travellers

Convention and Event Attendees

To determine the specific contributions of each market segment to the forecasted sales, Hilton Hotel would need to consider factors such as historical data, market research, occupancy rates, average daily rates (ADRs), and revenue per available room (RevPAR). By analyzing these metrics and understanding the demand patterns of each segment, Hilton can make informed forecasts and develop strategies to maximize revenue from each market segment. need this for the diagram for ppt updated 2023