Businesses send you thousands of marketing messages each day through the radio, TV$,$ Internet, billboards, and bus benches. You sort through these messages, perhaps unconsciously, and decide which ones to pay attention to$.$ This is called selective attention. Which messages are most influential right now in your life as a student? Messages regarding your social life? Personal life? Psychological factors relating to your motivation to try a new product? Cultural factors such as gender$-$related products? A situational factor such as a flat tire? Where would you find an example of each message?