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Businesses spend millions of dollars creating, promoting, and establishing a brand. Describe what brand equity is and how it affects a company's performance.

Businesses spend millions of dollars creating, promoting, and establishing a brand. Describe what brand equity is and how it affects a company's performance.

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The detailed answer for the above question is provided below Step 1 Introduction Brand equity benefits brands because it increases consumer loyalty reduces marketing expenses increases revenues and in... blur-text-image

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