Businesses use an Integrated Marketing Communications $($IMC$)$ strategy to create a

unified customer$-$focused promotional message by using one or more of the IMC tools

discussed in the textbook $($Chapter $10\mathrm{.}2$ and $10\mathrm{.}3).$ Pay close attention to and integrate

the chapter details for this assignment, don$$t just rely on the prompts below:

$1.$ IMC Tools:

a$.$ Does the business currently use any IMC tools? If yes, what and where and how

$($if applicable$).$

b$.$ What Message Strategies $(10\mathrm{.}4)$ do they currently use. What kind of appeal do

they use $($humor$,$ emotion, fear, rational, environmentally conscious$).$

c$.$ What is their USP?

d$.$ What are their promotion objectives $($building primary or selective demand$)?$

$2.$ Based upon the target market you identified in A$3,$ which $($additional$)$ IMC tool$($s$)$

would you recommend the company use and why. Explain in detail, using research if

available. Be specific, according to below:

a$.$ If you suggested TV or radio commercials, which stations? If you suggest

newspaper ads, which newspapers, etc. and explain why. If you suggest

social media, which platform$($s$)$ and why. Same thing with billboards, transit

ads, etc.

$3.$ Based on how you answered Q$\mathrm{.}1$ above, would you recommend them to change

anything with regards to message strategies and message characteristics? Explain.

Make sure you understand the assignment guidelines and post any questions to the Q&A link.

Upload a PDF to the assignment link before the deadline.

Remember to include a cover page, use proper headings and cite any sources using APA

citation. I am going to write this assignment on tasty indian bistro restaurant in surrey so can you give me proper formatted assignment