business/Marketing plan for MBA. I am trying to write a business plan for Abbott Laboratories to expand into Belgium and I need the following:

how do I include a 3 year estimates and revenue projection, with time frame and breakeven point?

Now that you have developed an entry strategy and determined your organization's degree of fit within the selected country, you will create a marketing plan.

In addition to relocating certain activities in the value chain to the selected country, Gustavo wants to evaluate the country for its suitability as a market for your organization's products. Review Target Markets for help with this evaluation.

Develop a 67 page marketing strategy for the industry in which your organization belongs. Your marketing strategy should incorporate the components described here and in Steps 56 below.

The first step in developing your marketing strategy is to identify and assess the following components:

your organization's main competitors in the country

the actual and potential size of the market

market and segment growth

market and segment profitability

underlying costs and cost structure

distribution systems channels

When you have addressed these components in your marketing strategy, continue to the next step, where you will assess the characteristics of your organization's potential customers in the selected country.