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Business-to-business advertising has many benefits including it O provides an excellent substitute for personal selling O often creates product preferences O is primarily used to
Business-to-business advertising has many benefits including it O provides an excellent substitute for personal selling O often creates product preferences O is primarily used to heighten a buyer's co
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Operations and Supply Chain Management for the 21st Century
Authors: Ken Boyer, Rohit Verma
1st edition
978-0618749331, 618749330, 978-1111225292
