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Business-to-business markets, with very large customers, have typically Multiple Choice 0 treated customers individually as segments of one. 0 mass marketed the same products to

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Business-to-business markets, with very large customers, have typically Multiple Choice 0 treated customers individually as segments of one. 0 mass marketed the same products to all customer segments. 0 delivered the same marketing mix to all customer segments. 0 reduced their personalization efforts to the lowest levels possible. 0 avoided applying the principles behind customer relationship management

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