busn 5 ProQuest Ebook C. Word association is very important to marketers trying to brand products in the minds of consumers. What company would you attribute to the phrase "Melts in your mouth, not in your hand"? O Reese's Pieces O M&MS O Hershey's Hugs Hershey's Kisses D Question 2 1 pts Samantha visited the Ultima counter at Macy's and purchased her favorite moisturizer. The counter manager gave her a tube of lipstick with her purchase. This is an example of used to provide gifts to consumers of specific merchandise. O promotional products O coupons O premiums rebates AOF 2.374