BUSS100 Marketing Report

Completing this assessment will help you meet the following outcomes:

Course Outcome:

• Evaluate how marketing has been impacted by technology advancements and global expansion.

Program Outcome:

• Explain the role of business in a global environment.

Company Description	Global Expansion	Technology Advancements	Pros & Cons
Netflix
Walmart
Apple

Once the chart is complete, in at least 200 words, answer the following questions:

• State some similarities you discovered between the three companies that helped them become successful.
• Conclude with some ideas the companies can incorporate that could improve their brand on a global level.

Expert Answer