Buttons and Lace would like to start an online magazine to increase their magazine sales. Currently, the in-store sales are making R50,000 per month. Collectively in-store and online sales should accumulate to R80,000 per month. The organisation would like to increase its income by R30,000 per month. completed the gap analysis, identify ways to monitor and evaluate the change. Reflect on the effectiveness of using a gap analysis to help identify possible secondary gaps preventing an organisation from reaching its future state. Also reflect on a gap analysis's effect on Monitorinh and Evaluation planning