Buyer power

$2$

Supplier power

$3$

Rivalry among existing competitors

Threat of new entrants

Threat of substitute products or services

Match each of the options above to the items below.

There are a limited number of plane and engine manufacturers from which to choose, and unionized workers are a large expense.

Airlines have price wars in an effort to attract new customers.

New airlines enter the market all the time, including the latest sky taxis.

Buyers have a number of options to choose from competition based on price through websites such as Travelocity.c$.$ctm and

Kayak.com.