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Buyers can impose pressure on industry participants ( firms in a particular industry ) and compress profitability making the industry less attractive for new entrants
Buyers can impose pressure on industry participants firms in a particular industry and compress profitability making the industry less attractive for new entrants if they have a higher bargaining power relative to industry participants. Which of the below factors will lead to a higher bargaining power for the buyer
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no threat of backward integration
industry products are differentiated
fragmented set of buyers
fewer switching cost
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