Buying From Dealers In countries like the UK it is simply impossible for companies like Nestl to buy from the hundreds of thousands of farmers who ultimately supply the company , and so the coffee is bought from dealers using the international market .However Nestle visits and gets to know as many people as possible in the supply chain . The company oversees the relationship between the dealer and exporter and often invites shippers to the UK to train alongside its own quality assurance staff. Nestle agrees procedures on everything from pest control to methods of packing to ensure everyone is working towards the highest standards of quality. Conclusion Creating wonderful cups of coffee is not only Nestl's business , it is the business of everyone involved in the supply chain . It is in everyone's interest - the farmers ' and Nestl's - that farmers receive a fair income from their coffee . This ensures that they will continue to grow coffee .and to invest in increasing their yield and quality ,and this in turn guarantees the supply of quality coffee which companies like Nestle require . QUESTIONS (1) What aspects of the coffee supply chain enhance the "value " that the customer receives in making purchases ? (2) Why might it be impractical for Nestle 'to make all of its purchases of coffee direct from growers ? (3) What is the role of intermediaries in the coffee supply chain ? What is their impact on price