Question
Buzby Corporation manufactures numerous products, one of which is called Epsilon-39. The company has provided the following data about this product: Unit sales (a) 86,000
Buzby Corporation manufactures numerous products, one of which is called Epsilon-39. The company has provided the following data about this product:
Unit sales (a) | 86,000 | |
Selling price per unit | $ | 43.00 |
Variable cost per unit | 25.00 | |
Contribution margin per unit (b) | $ | 18.00 |
Total contribution margin (a) x (b) | $ | 1,548,000 |
Traceable fixed expense | 1,080,000 | |
Net operating income | $ | 468,000 |
Required:
a. Management is considering decreasing the price of Epsilon-39 by 5%, from $43.00 to $40.85. The companys marketing managers estimate that this price reduction would increase unit sales by 10%, from 86,000 units to 94,600 units. Assuming that the total traceable fixed expense does not change, what net operating income will Epsilon-39 earn at a price of $40.85 if this sales forecast is correct?
b. Assuming that the total traceable fixed expense does not change, how many units of Epsilon-39 would Buzby need to sell at a price of $40.85 to earn the same net operating income that it currently earns at a price of $43.00?
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