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Buzby Corporation manufactures numerous products, one of which is called Epsilon-39. The company has provided the following data about this product: Unit sales (a) 86,000

Buzby Corporation manufactures numerous products, one of which is called Epsilon-39. The company has provided the following data about this product:

Unit sales (a) 86,000
Selling price per unit $ 43.00
Variable cost per unit 25.00
Contribution margin per unit (b) $ 18.00
Total contribution margin (a) x (b) $ 1,548,000
Traceable fixed expense 1,080,000
Net operating income $ 468,000

Required:

a. Management is considering decreasing the price of Epsilon-39 by 5%, from $43.00 to $40.85. The companys marketing managers estimate that this price reduction would increase unit sales by 10%, from 86,000 units to 94,600 units. Assuming that the total traceable fixed expense does not change, what net operating income will Epsilon-39 earn at a price of $40.85 if this sales forecast is correct?

b. Assuming that the total traceable fixed expense does not change, how many units of Epsilon-39 would Buzby need to sell at a price of $40.85 to earn the same net operating income that it currently earns at a price of $43.00?

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