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Buzz marketing is an attempt to incite publicity and public excitement surrounding a product through a creative event. Question 32Select one: True False
Buzz marketing is an attempt to incite publicity and public excitement surrounding a product through a creative event. Question 32Select one: True False
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Management
Authors: Michael A. Hitt, Stewart Black, Lyman W. Porter
3rd edition
132553287, 978-0132553285
