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By employing a relationship marketing strategy, Jocelyn found success as an entrepreneur. The goal of this strategy is to: target large market segments of potential

By employing a relationship marketing strategy, Jocelyn found success as an entrepreneur. The goal of this strategy is to:
target large market segments of potential customers by working closely with a variety of suppliers.
work closely with existing customers to better satisfy their wants and needs.
communicate to buyers the advantages offered by your firm's low prices and standardized products.
use radio and television advertising to attract new customers.

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