By far, the fastest growing ad spending category is: personal selling digital marketing television and radio sales promotion Which one of the following statements about prom strategies is false? A specific communication task to be accomplished with a specific target audience during a specific period of time is called an advertising objective. A marketer needs to know the reach, frequency, and impact needed to achieve an advertising objective. When developing an advertising strategy, your company's creative department should first create good ads, and then the media department should select the best media for those ads. The objective-and-task method of setting a promotion budget is the most logical method because it forces management to articulate its assumptions about the relationship between dollars spent and promotion results. Carefully coordinating the company's many communication channels to deliver a clear, consistent, and compelling message about the organization and its brands is called: integrated marketing communications mass marketing techniques downstream marketing communications push promotional strategy