Question
By offering healthier fast food, Burger King hopes to increase its market share and attract customers that previously bought from other fast-food chains. To which
By offering "healthier" fast food, Burger King hopes to increase its market share and attract customers that previously bought from other fast-food chains. To which type of the environment is Burger King reacting?
The global environment
The legal environment
The competitive environment
The technological environment
The political-social environment
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
