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By paying a student-athlete to endorse its brand or company, what value or benefit does the company receive? What are potential risks associated with entering

  1. By paying a student-athlete to endorse its brand or company, what value or benefit does the company receive?
  2. What are potential risks associated with entering into a NIL agreement with a student athlete?
  3. What are potential risks associated with entering into a NIL agreement with a student athlete?

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