By researching a TED Talk or other academic video that applies to one or more of your weekly objectives (references below).Answerthe following:

• What do you find interesting or surprising about the information in the video?
• How does it relate back to your weekly objectives?

to make it clear, we learned about the importance of marketing research. below is the readings and ted talk video.

McQuarrie, E. F. (2015). McQuarrie. The market research toolbox (4th ed.). SAGE Publications.

https://www.ted.com/talks/ben_goldacre_what_doctors_don_t_know_about_the_drugs_they_prescribe