By the way, if you want to build an iOS application, what's the rst thing you need to do? Buy a Macintosh. Apple closed its development to any other deveIOpment method. Adobe Flash? No way. Apple claims that Flash has too many bugs. and perhaps so. Thus, Flash developers are included. Microsoft Sil- verlight? Nope. Microsoft developers are out in the cold, too. The non-Apple development community was furious, and Ap- ple's rosponse was, iii essence, \"Fine, we'll pay our $2.5 billion to someone else." The bottom line? Every sales success feeds every other sales success. Hot music fed the iPod. The iPod fed i'Iunes and created a growing customer base thatwas ripe for the iPhone. Sales of the iPhone fed the stores, whose success fed the de- veloper community, which fed more applications, which led the iPhone and set the stage for the iPacl, which fed the App Store, which enabled the $30 price on the OS X Lion, which led to more loyal customers, and. of course, to more developers. No wonder some shareholders want Steve Ballmer to resign as CFO over at Microsoft!" 2. 3. Steve Iobs passed away in October 2011. Until his death, he had been the heart and soul of Apple's innovation. To- day. 35,000 Apple employees continue onward in his ab- sence. A huge question for many investors is whether the company can be successful without him. As of 2012, the stock has continued its rapid climb, so his death hasn't hurt stock price so far. What is your opinion? What role did he play? How can Apple reapond to his loss? Would you be willing to invest in Apple without his leadership? Why or \"dry not? Micros oft took an early lead in the development of slate devices [like the iPad). and it had the world's leading operating system and applications for over 20 years. Provide five reasons why Microsoft was not able to achieve the same success that Apple has. Most indus- try analysts would agree that the skills and abilities of Microsoft's 88,000 employees are as good, on average, as Apple's