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By using enginius. Name of the data (ISBM) solve the following question Using the Positioning model in Enginius, run the model using the available Perceptual

By using enginius. Name of the data (ISBM) solve the following question

Using the Positioning model in Enginius, run the model using the available Perceptual and Preference data. Which competitors seem to be most closely linked to the ISBM? How should the ISBM position itself about its value relative to those competitors?

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