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C 1 0 - 1 . Do you believe that Kelly Lester's business is a candidate for reshoring? Explain. C 1 0 - 2 .
C Do you believe that Kelly Lester's business is a candidate for reshoring? Explain.
C Develop a social media marketing plan for EasyLunchboxes. On which social media should Lester focus her efforts? Why? What specific tactics should she employ in each one of the social media that you recommend?
C What steps should she take to transform EasyLunchboxes into a recognizable brand name?
C What bootstrap marketing techniques should Lester use to promote her company?
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