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30. . Which of the following is NOT a price adjustment strategy?

31. All of the following are accurate descriptions of reasons why new products fail, except which

one?

32. _________________into the market takes place in which stage of the new product

development process?

33. Looking at the sales history of similar products and surveying market opinion are tools used

at which stage in the new-product development process?

34. Presenting new-product ideas to consumers in symbolic or physical ways to measure their

reactions occurs during which of the following stages?

35. A ___________________ is a detailed version of the idea stated in meaningful consumer

terms.

36. One reason that idea screening is a critical stage in the new-product development process is

that:

Product-development costs rise greatly in later stages and the company only wants those

products that can succeed.

Competitors can quickly steal ideas so the company wants only those ideas that can be

protected with patents.

International competition and markets demand that all ideas be culturally sensitive.

The Federal government carefully monitors each companys idea screening process to make

sure no national security matters are at stake.

37. The systematic search for new-product ideas is characteristic of which stage in the

newproduct development process?

38. To achieve the marketing objectives for the brand and satisfy the desires of consumers, the

________ and functional components of packaging must be chosen correctly.

39. A label performs several functions for a product. These include all of the following EXCEPT

________.

40. To be branded, physical products must be differentiated.

41. Packaging is all the activities of designing and producing the container for a product.