c) Another manager proposed that the company can improve sales and profits by spending an extra $1 million (on top of the $19 million in the baseline plan) to increase the reach and frequency of advertisements among non-users of the brand. This is expected the increase the awareness rate among non-users to 25%. Awareness rates for brand users will not change. None of the other metrics in the decision funnel would change. Based on your analysis, do you support spending an additional $1 million on focused advertising