C& C sports continuing problem 3-41 Universal sports Exchange just received notice from C&C Sports that the price of a baseball jersey will be increasing to $15.30 next year. In response to this increase, universal is planning its sales and marketing campaign for the coming year. Managers have developed two possible plans and have asked you to evaluate them. The first calls for passing on the entire $0.50 cost increase to customers thought an increase in the sales price. Managers believe that $10,000 in additional advertising targeted directly to current customers thought will allow the sales force to reach the current year's sales volume of 51,975 jerseys