The main aim of this assignment is to gather, analyze and use the information to generate strategies and suggest improvements for the business. Moreover, you are also required to explain the major requirement for implementing the selected strategy or improvements. Students Learning Outcomes 

1. Analyze a firm’s internal and external environments. 

2. Formulate feasible alternative strategies 

3. Distinguish between the different types of strategies organizations can develop and implement 

4. Explain the requirements for effective strategy implementation. Description of the Tool: Students are presented with a hypothetical business case. The organization is facing many difficulties; Students are required to work on an individual basis. Students are required to use the data provided and to collect additional information about the relevant industry in the Al Buraimi region. Moreover, they should generate strategies in order to improve the burger’s shop performance.