The objective of this assignment is to make sure all course participants:
a. Can compare and contrast countries for a potential market entry in a professional, structured, and data-based fashion. To achieve this goal, is essential that you know the PESTEL model and all the major variables contained in each of its categories.
b. Know where to find, and how to make sense of, structured and LONGITUDINAL PESTEL data on any country in the world, using only free, easy to access, and publicly available, online sources.
c. Can INTERPRET what such data tells us in terms of the strengths, weaknesses, opportunities and threats (SWOT), that any given country presents to international business managers and companies thinking of entering such country as a foreign market or investment site
Make a presentation upon the PESTEL model on SAUDI ARABIA
• Location/Geography
• Population & demographics (Race/Gender/Age distributions)
• Political System
• Freedom
• Political Stability
• Corruption
• Rule of Law
• Economic System
• Economy's size and growth (Total GNI at PP and GNI/capita at PPP)
• Economic Freedom
• Inflation
• Economic Instability
• HDI (Human Development Indicators)
• FDI (inward and outward flows and stocks)
• Foreign Exchange and historic exchange instability
• Trade (level of barriers, main partners ad products inbound and outbound)
• Social structure and diversity
• Education
• Languages
• Religions
• Cultural Data (at least Hofstede and Trompenaars data - look up thecultural data folder I left for you within Class Materials)
• Technological differentials
• Number of patents and scientific papers overtime
• Environmental Protection/Performance Index over time
• Legal System
• Trademark / Patent / Copyright / Intellectual property protection
• Country SWOT