C D E F G A B iPhone App Forecast of Revenue and Costs 1 2 3 Assumptions 4 Units Year 1 5 Yearly Increase 6 Price Per unit 7 Apple Commission 8 Contribution Margin per 9 10 Fixed Costs 11 Developer Cost - Initial 12 Incorporation LLC 13 Deveoper Cost - Maintenance 14 Apple Developer License 15 Advertising 16 700 100% 2.00 30% $1.70 formula required year 1 only year 1 only yearly after year 1 yearly yearly Q11 Answer: 17 18 19 Year Units Margin Fixed Costs Profit 1 700 20 2 21 3 22 23 4 5 24 Profit Loss 25 26 Sensitivity Analysis 5 year Prof(Loss) as a function of Price Per Unit and changing assumptions 27 above 28 29 5838588838 32 34 Price per Uni Yearly Increase 25% 50% 75% 100% 1.00 $ 2.00 3.00 4.00 5.00 36 Sensitivity Analysis 5 year Proft (Loss) as a function of Price Per Unit and ning 5 year using what-if analysis 37 38 43 44 588953 40 41 42 Price per Uni Yearly Increase 25% 50% 75% 100% 1.00 $ 2.00 $ 3.00 4.00 5.00