C DE D E 27. Most community banks don't lend money failures. their investmenty banks don't lend money to start-up businesses due to the risk o their investment money to new business a. True b. False 28. (Lecture) Equity is money invested in a business and adds m a. True b. False The culture of a business is its core values in action. a. True b. False 29. (Lecture) Franchises are not the slam-dunk success that they appe carefully research both the franchisor and other franchisees as part of your due d 30. iligence to get the full picture of the opportunity. a. True b. False 31. Viral marketing is deceptive marketing efforts that are intended to look as if they happened naturally a. True b. False 32. (Textbook) The formula for remembering fixed operating costs is I SAID WE R+ Other FXs. a. True b. False 33. Brand spiraling is combining a company's offline branding strategy with its internet strategy by using conventional vehicles to drive traffic to online sites. a. True b. False 34. Fixed costs are those that vary with changes in production or sales volume a. True b. False The SBA is a viable source of start-up businesses. An entrepreneur usually has to to have applied and been turned down by three banks before qualifying for SBA assistance. The SBA insures loans given by partner banks so that in the case of a business failure, the bank doesn't lose its loaned funds. a. True 35. b. False 36. The fifth "P" in marketing stands for Philosophy. a. True b. False