C.

E-Commerce Recommendations:

This needs to make up a substantial portion of your

work (for both the written and presentation components of your project), and therefore

should be well written with a lot of information

.

This is your opportunity to present an e-commerce strategy and

discuss your recommendations to the retailer's Executive Board that could propel future

grow in the e-space and to compete amongst other retailers in its segment. Take time on

this section as it is the most important section of your report. Base your recommendations

on what you have found through your analysis in the sections above. Be sure to include

detail on:

C1. Where you see a gap in the current business model, and how an expansion into e-

commerce would fill this void

C2.

Proposed online shopping experience

(be sure your suggestions relate back to the

Current business Model and Customer Profile as you identified earlier in your project). It is

recommended to also include a screenshot of a mock homepage or a benchmarked

homepage(s) here so that you can fully illustrate your proposed ideas.

1. C3. Suggested strategies for drawing traffic to the e-commerce site, and your

suggestions for how to retain online customer loyalty

C4. Social media strategy

C5. Suggested online promotions and e-communications with consumers

Answer the questions

The store is Macy