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(c) Identify the four (4) advantages of mass customization and examine with appropriate examples, how supermarkets may employ Pine and Gilmore's four (4) mass

(c) Identify the four (4) advantages of mass customization and examine with appropriate examples, how supermarkets may employ Pine and Gilmore's four (4) mass customization to create value for their customers.

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The four advantages of mass customization are 1 Enhanced Customer Satisfaction Mass customization allows businesses to tailor products or services to ... blur-text-image

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