c. Outline Lozano's strengths and weaknesses as revealed by your analysis. The firm's days sales outstanding is more than twice as long as the industry average, indicating that the firm should slacken credit or enforce a more stringent collection policy. The total assets turnover ratio is well above the industry average so sales should be decreased , assets decreased While the company's profit margin is higher than the industry average, its other profitability ratios are high compared to the industry - net income should be higher given the amount of equity and assets. or both