C) rejects the idea that marketing managers can make "educated guesses" ahon marketing relationships. D) is an orderly and objective approach to judging how good an idea really is E) None of these answers is correct. 17) 17) The scientific method A) is an orderly way of presenting your point of view B) rejects the idea that marketing managers can make "educated guesses" about marketing relationships. C) is a hit-or-miss approach. D) assumes that statistical analysis provides the only basis for rejecting a hypothesis. E) None of these answers is correct t7 18 A) Secondary data are only available within the firm. B) Secondary data usually take longer to obtain than primary data C) Secondary data were originally collected for some other purpose. D) Secondary data may provide some background but never provide the answer. E) None of these answers is correct. 19) Which of the following is probably NOT a part of a situation analysis? 19) A) A marketing analyst looks in the Index of Business Periodicals for articles about a large retail chain. B) A marketing manager asks a radio station for a copy of an audience study. C) A marketing analyst determines from a Census publication how many manufacturers are in the Portland area. D) A computer company asks ten lawyers to participate in a focus group on how they use the Internet. 20) The research proposal may include information about all of the following EXCEPT 20) A what the possible solutions are. B) what data will be collected. C) how long the process will take. D) what the costs will be. E) who will analyze the data